Let's face it, as writers, we want the perfect names for everything. We're perfectionists in every way, always striving for perfection in spelling, grammar, plot, character development, etc. And did I mention we want everything to be perfect?
However, there are times when we have to mention something in our story, though we haven't decided yet what it's going to be called. That's what placeholder names are for. Just a temporary blob of letters until you decide the name of that character, or town, or landmass, or fictional man-eating plant species. Come to think of it, sometimes placeholder names can have some amusing results. Let's explore some examples, shall we?